A fintech name should communicate a direction while leaving room to grow. A domain narrowly tied to invoicing may be restrictive if the product later adds APIs or business tools. START WITH A USE CASE Compare a function-led name, an audience-led name and an independent brand. A functional name explains the idea quickly. A brand name needs more introduction but may support several products. LANGUAGE AND TRUST Test pronunciation across your target languages and investigate confusion with existing companies. Words such as bank, pay or finance do not establish licensing or permission to offer regulated services. SHORTLIST AND PROTOTYPE Try phrase searches such as business payments, payment API or financial service. Test candidates on a simple logo, email address and landing-page headline. Choose the name you can explain clearly to a customer. A domain purchase and product development are separate matters: confirm exactly what the offer includes.