Link text should help people choose a direction rather than guess. Start with the most common journeys. SEPARATE DIFFERENT ACTIONS On a domain card, viewing details, reading purchase terms and submitting an offer lead to different outcomes. Write these labels together and read them without the design. Is it clear where someone only reads and where they submit information? Avoid the same label for different actions. W3C'S GUIDANCE W3C recommends meaningful link text rather than generic “click here” wording. A useful label describes the destination's purpose. Review that editorial decision alongside the actual address. REHEARSE THE JOURNEY Ask someone who did not build the page to find a domain, read the terms and return to the list. Do not point out the location. Record wording that raises questions. Repeat on a phone and using a keyboard: improved text must work within the real journey. CHECK EVERY LANGUAGE Ensure translations preserve the action and do not promise an automatic purchase where there is only an inquiry. Explain an external destination's purpose in context. After editing, open each link and confirm it reaches the expected page. When comparing domains in the catalogue, check the full name and terms on the detail page. For your future website, keep a small vocabulary of actions so that new pages use consistent navigation wording. Image: a new AI photoillustration for this article; a conceptual scene, not a documentary photograph. Domain catalogue: https://domainevery.com/en/domains Primary sources: https://www.w3.org/WAI/tips/writing/
