A useful name is the beginning. Define your visitor, the action they should take and the information that will help them trust the offer. Start with a small website your team can maintain. STRUCTURE AND COPY Prepare a homepage, product explanation, contact details and appropriate data-processing notices. Give each page one primary purpose. Explain what customers receive, how to start and where to ask questions. TECHNICAL CHECKS Test mobile layouts, buttons, forms, email and links. Explain unavailable actions instead of leaving users guessing. Keep configuration backups and assign responsibility for ongoing maintenance. SEARCH AND MEASUREMENT Use clear headings and relevant links between related pages. Google recommends helping people and search engines understand content. A sitemap helps discovery but does not guarantee indexing or customers. Configure analytics consistently with your privacy choices and measure meaningful product actions. Source: https://developers.google.com/search/docs/fundamentals/seo-starter-guide